Monetization & the Web – Convert Your Traffic to Money

ppc-iconYou’re thinking, “My website gets a ton of traffic, the problem is I don’t know how to monetize it…” In our experience there are four ways to squeeze every penny out of your online efforts. Lets discuss the best practices employed by the most ingenious web marketers. Many sites successfully employ several of these at once.


Monetization Methods

  1. Have a product that you sell…

    Easy right? Actually having your own product to sell on the web is the easiest way to make money on the web. Creating a website and product pages and deploying with a third party shopping cart is a simple and cost effective way to start a biz.

    Third party carts like Paypal make e-commerce available for the masses without the big upfront expenses normally required. Once your business builds some legs you can invest in a first party shopping cart, secure socket layer (SSL) certificate and vendor accounts to run & transact completely from your website. What solution fits you best?

  2. Advertising

    My site has great content but doesn’t have a product to sell… Advertising may be the best source of income while you work on the other areas of your site or business that need attention. Many a hobbyist blogger have turned their passion into a career by simply adding Adsense or other advertising units to their pages. Contact us for case study on monetizing your content.

  3. Affiliations

    Recommendations are a third great method of monetization. Think about the power of a personal recommendation versus hearing about a product from an advertisement. If you become an authority on a subject matter and then recommend products that you use – you have the potential to be an affiliate.

    Product testing, comparison and analysis are ways in which you can create authority and expertise in a field. By putting this content out on the web you can share your knowledge with the world and in turn help sell the products you are endorsing. This is an extremely valuable resource for product sellers.

    Many realize the importance and value created by personal recommendations and have created affiliate programs that pay subject matter experts when sales are created. There are four simple steps to becoming an affiliate: 1. Apply for the affiliate program. 2. Write the review or analysis of the product. 3. Create links from your website content with tracking codes in place. 4. Socialize your content on Facebook, Twitter and the like

  4. Lead Generation

    Lead Gen is another form of affiliate marketing that is very profitable in the Internet space. Much like an affiliate, you are trying to pre-qualify individuals for services versus product conversion. Imagine the value of a primed and tested or hot lead for an attorney. If you build the correct mechanisms that evaluate a visitor’s potential before sending them to the attorney, you have created an extremely valuable and profitable resource.

Click here for a case study on monetizing traffic.

In Our Toolshed

Our Team uses Basecamp for project managment, Adwords for PPC advertizing, Analytics for yup... you guessed it, Belle Portraits for Photography, Media Temple for Hosting, Jaguar PC for Hosting, Wordpress (almost exclusively) for Content Managment, and Google Partners for our customers advertizing needs!