Backwoods Land Co Website Design and Marketing

The Client: Backwoods Land Co.

Backwoods Land Co. is a leader in buying and selling rural properties and land inr the great state of Mississippi. Their experienced agents also offer professional consulting in the areas of Timber, Land Management, and Conservation. 

Backwoods Land Co. approached Travis with their need to build a functioning and appealing website that specifically featured land for sale. Traditional MLS listing sites primarily focus on homes, apartments, condos, and commercial structures for sale and are not well-suited to the unique specifications that selling land requires. Thus, Backwoods sought to build out a real estate land listing website of their own, rather than continuing to go through other listing websites which were not meeting their specific needs. They wanted Travis to create a large website with better opportunities to promote land for sale in an attractive and user-friendly format. 

Nuzu Solutions

Travis and his team went to work on building a Backwoods site, complete with land listings for sale, as well as “land wanted” personals, a fun feature for people who are looking for a specific property type. This enabled Backwoods to promote both land for sale and buyers through two listing types. On the website back end, Nuzu created CRM integration, lead spreadsheets, and so on that allow categorization of leads and distribution of that information to the appropriate agent.

After the site build, Travis’ marketing team went to task on SEO campaigns, Google Ads, and Facebook and Instagram advertising. Integrations enable the latest listings to be displayed for people. Continued marketing and advertising efforts for Backwoods include posting listings on the website, local SEO for Google My Business, social media posting, and newsletter subscription management and production with Constant Contact integration as another contact point with clients. The result was that Backwoods is now able to reach a huge audience and consistently push their message out to potential clients and the general public. 

SEO Results

Technologies Employed

  • HTML
  • CSS
  • JAVA Script
  • Mysql
  • Custom built WordPress theme
  • Custom built listing management
  • Zapier integration (to transfer leads and database entries)

Advertising and Marketing

  • Google ads
  • Facebook and Insta ads
  • Local SEO 
  • Social media posting
  • Google My Business
  • Constant Contact

A Word from Backwoods

Dennis, Managing Broker of Backwoods Land Co., shares his thoughts on working with Nuzu.

Travis and his team have been our digital marketing consultants for several years now and have been a great resource and consistent partner in building out a successful company. We started from scratch and now we have seven agents. Our land real estate business continues to grow and thrive with consistent good advice and interaction with Travis and his team. We are very pleased with the site and the continued marketing efforts that Nuzu undertakes for us. I would highly recommend Nuzu for your website and marketing needs. We very happily continue to work with Travis and his team! 

A Note from Nuzu

Dennis has been a great client over the years and we are happy to continue working alongside him. We have been thrilled to help his business grow and prosper. He has seen a large increase in sales and revenue as a result of our work together. Dennis is a fantastic partner, easy going and just a joy to work with.

Travis Finseth

Travis Finseth is the owner of Nuzu Net Media, a full service digital marketing agency in Jackson, MS. He can be found on Twitter, Facebook, Pinterest, and Linkedin, but more typically at home with the beautiful wife and three kids... or on the basketball or volleyball court. More about Travis...

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