#HairBar WebDesign & Advertising

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The Client: #HairBar

#HairBar is a luxury salon with complete services that just opened in Ridgeland, MS. #HairBar offers unrivaled hair, facial, and nail services with a knowledgeable and skilled team of technicians. Their mission is to have clients walk away feeling confident from head to toe, enhanced in their natural beauty and elegance. 

The professionally trained team members provide a range of services, including:

• Hair Cut & Coloring (highlighting, balayage, shadowing, ombre)
• Hair Texturing (bodywaves, Olaplex, Keratin, Brazilian Blowouts)
• Hair Speciality Services (extensions, hot towel treatments)
• Dry Bar & Dry Bar Membership (Blow out before you go out!)
• Facial Services (lash extensions, waxing)
• Nails (gel & shellac, acrylics, pedicures)
• And so on…

#HairBar’s Needs

With the opening of her second salon, owner Merry Lunsford was searching for a cutting edge website design that would speak to her mission in the salon world. The site needed to evoke the warm, welcoming environment synonymous with her salon, as well as a style-forward and modern design complementing her approach to the salon experience. #HairBar is frequented by clients from all walks of life, requiring a user-friendly and easily navigable website.

Nuzu’s Solutions

Nuzu Net Media designed a completely customized website with a modern, sleek look. The site is user friendly and captures the essence of the #HairBar experience. Filled with gorgeous images and #HairBar-specific content, the site is visually stunning and complements the #HairBar feel. We began to build out content on the website, embedding SEO along the way. To effectively market this brand new salon and meet their ongoing advertising needs, we run social media advertising campaigns, and retargeting for #HairBar’s specific audience. 

Technologies Employed

• Custom WordPress Website Design
• CSS (cascading style sheets)
• Gravity forms
• Custom reporting and lead management with simple CRM (daily leads spreadsheet)
• MySQL database
• Unix hosting 
• Custom Post Types
• Lead Forms

Digital Advertising Solutions

• Google search keyword research for Google ads 
• SEO keyword research and targeted advertising for salon-goers
• Retargeting campaigns to increase conversion and keep awareness of events 
• FaceBook advertising & social media posting

A Word from Merry, Owner of #HairBar

“We are so pleased with the outcome of the website and advertising campaigns. The site is exactly what we were looking for: form and function all in one. The site really evokes the spirit and luxury experience that our clients receive when they walk in our doors. We simply love our profession and it is our greatest pleasure to welcome our customers with that passion and love, and the site is truly a reflection of what we do. The opening of our Ridgeland, MS location went smoothly and was well-advertised to our customer base and potential future clients. I would highly recommend Nuzu for digital marketing and web development.”

A Note from Travis, Owner @ Nuzu

“It was really gratifying to help Merry realize her dream of opening an all-inclusive beauty salon in Ridgeland, Mississippi. Nuzu helped with advertising, did complete web development, logo design, app development, and really branded her fantastic product into a cohesive unit. We were especially thrilled to work with Merry because she offers new approaches, products, and services that haven’t existed prior in this local area. Her new and innovative ideas, such as the “Blow Out Before You Go Out” Dry Bar experience, remain inspiring and encouraging!”