Campaign Overview – Pay-Per-Click (PPC)

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Online advertising is the most effective and focused way to reach a target audience that has ever existed.

How PPC works (Cost Per Click)

Pay-Per-Click or Cost Per Click marketing through search engine results is the most cost-effective form of advertising. Instead of a shotgun blast approach (similar to television commercials or newspaper ads), Internet marketing allows for extremely targeted ads directed only at users who have searched for your product. The science of running an effective PPC campaign requires in-depth expertise and understanding of the Adwords architecture. Our experience insures that your marketing dollars are spent on keywords that convert and that your budget is not wasted.

A simplified example process:

1. A user from Fiji searches for “samsung phone” on Google or Bing
2. We are bidding for the phrase for users coming from Fiji only
3. We display a text advertisement (using wordsmithing to qualify the user):
4. The ad impression is free, we only pay if someone clicks through the ad
5. We specify the landing page URL – either a custom landing page, a product page or brand page
6. The click through is paid and tracked via Google Adwords interface and through Google analytics

Campaign Overview – PPC Content Advertising

How in content advertising works:

Content advertising involves displaying advertising for your product on someone else’s website. Advertising is displayed through a script on the webpage or website that talks about your product. Your advertisement is displayed according to the targeting rules we define in the campaign. The most common content advertising network is Google’s Adsense. In content advertising also allows for the use of images & video depending on the website and Adsense setup.

An example of content advertising:

1. A user from Fiji is reading a page about cell phones. The page is running the Adsense script.
2. Adsense matches our advertisement with targeting and content analysis.
3. We display a text or image advertisement (using wordsmithing to qualify the user):
4. The ad impression is free, we only pay if someone clicks through the ad
5. We specify the landing page URL – either a custom landing page, a product page or brand page
6. The click through is paid and tracked via Google Adwords interface and through Google analytics

Start your paid advertising campaign today: Call 601-750-1909 right now!