How to Run Internet Marketing Campaigns
There are several different verticals available to pursue for Internet marketing. These include search marketing , content marketing, social media marketing and of course – traditional marketing. Depending on your goal or product or service each of these can be used to achieve success.
Search Engine Marketing
Search marketing is based on the keywords that surround your product. We will take a list of seed keywords and do market research to expand the list to 5000 or 10,000 depending on your product. We then put these words into a marketing campaign that is based on concept. After running a campaign for a few weeks we will be able to differentiate between browse, buy, and comparison keywords. We will then tailor the campaign for these categories , spending more money on the buy keywords and modifying the other keywords and advertising for branding only purposes. We also manage your pay per click advertising budget and split it up into three different segments. We spend more on the buy or converting keywords. We spend less on the non-converting keywords and change the ads so that they read as branding only messaging.
Campaigns normally take 3 to 6 months of optimization, but once done, the campaign is undoubtedly successful.
Nuzu Net Media specializes in running and optimizing successful Internet marketing campaigns. We work on campaigns both large and small and have managed annual accounts up to $1.5 million per year.
SEM
Search engine marketing is one of the most cost-effective and measurable ways to bring traffic to your website. Search engine marketing has grown from nothing over the past 10 years into a $45 billion market and is the single reason why Google is such a powerful Company. It is more cost-effective because it is based on an auction system were competing providers bid on keywords . And thus the advertisers set their own costs, and marketing costs are defined by the product. Is more cost-effective than television or radio advertising because pricing is based on ad impressions or actual click through. Also, your adds only show up for those who have typed in matching keywords for your product. This you are taking a more targeted approach with your marketing and are not shooting a shotgun blast like a television ad or radio spot.
Understanding Analytics
Online advertising is also much more measurable than off-line. With analytics installed on your website you can measure the incoming traffic where that traffic goes and where that traffic converts or not. You can also segregate your incoming traffic sources to see which one is most effective, whether it is paid advertising, off-line advertising, search engine advertising, billboard advertising, social media advertising etc.
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