AI Case Studies

Case Study: How We Built nuzu.pro, Our AI-Powered Client Portal

October 29, 2026

nuzu.pro client dashboard showing at-a-glance marketing results: leads, website visits, calls, Google rating and ad spend (client details anonymized).

AI case study · Real project

Client updates were pieced together from email, ad accounts and notes. We wanted every client to see their results and our work in one place, without anyone copying spreadsheets.

The question: Can I build a business insight control panel or reporting tool?

Why this question matters

Before we sell AI to anyone, we run our own agency on it. nuzu.pro is the control panel we built for ourselves and our clients, and it’s the same kind of system we build for other businesses.

Case study · Real project

How we built nuzu.pro, our own AI control panel

?Can I build a business insight control panel or reporting tool?

Real project: nuzu.pro, Nuzu’s client portalClient updates were pieced together from email, ad accounts and notes. We wanted every client to see their results and our work in one place, without anyone copying spreadsheets.

  1. 01 · ASK

    The question

    We listed every place client data lived and what each client should see, then designed and built it ourselves with Claude, ChatGPT and Codex.

  2. 02 · AI + TOOLS

    Connect the right tools

    We use AI on top of the apps already in the business:

    ReactTypeScriptLovableSupabaseGoogle Analytics 4 APIGoogle Ads APISearch Console APIMeta APIBusiness Profile APIMCP connectors
  3. 03 · TASKS + AGENTS

    Turn it into tasks and agents

    • Nightly work-log agent reads the day’s activity and writes a plain-English entry per client
    • Data pull jobs refresh analytics, ads and search numbers through APIs
    • Approval step nothing reaches a client until we approve it
  4. 04 · CONTROL PANEL

    Manage it from one screen

    We build a control panel that ties the texts, emails, tasks and logistics together, with a person approving anything important.

5data sources in one login
0spreadsheets copied by hand
Every nightthe work log writes itself

nuzu.pro is a real system Nuzu designed and runs every day. The activity feed above is a simplified illustration of how it works.

Look inside nuzu.pro

Real screenshots from our live system. Client names, addresses and dollar amounts are anonymized.

nuzu.pro client dashboard showing at-a-glance marketing results: leads, website visits, calls, Google rating and ad spend (client details anonymized).
Client dashboard: headline results at a glance, with ad spend masked.
nuzu.pro admin work history: an AI agent drafts each day’s work entry, suggests internal or client-facing, and waits for Nuzu approval, with a rules box that teaches the agent.
The approval queue: an AI agent drafts each work entry and suggests internal or client-facing. Nothing goes out until we approve it.
nuzu.pro AI work log: plain-English entries an AI agent writes nightly from the day’s activity, approved by Nuzu before clients see them (client anonymized).
The client-facing work log the AI agent writes in plain English.
nuzu.pro search rankings and website traffic panels pulling Google Search Console and Google Analytics data automatically (client anonymized).
Search Console and Google Analytics data pulled in automatically through APIs.
nuzu.pro Local SEO panel showing Google rating, local 3-pack coverage and Google Maps rankings by keyword (client anonymized).
Local SEO: Google rating, 3-pack coverage and Maps rankings by keyword.
nuzu.pro Google Business Profile panel with profile views, calls, website clicks and a 16-month chart of profile actions (client anonymized).
Google Business Profile actions over 16 months, refreshed automatically.

Filed under: AI Case Studies, Case Studies

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