Marketing leadership for your business
Fractional CMO.
Travis Finseth · Marketing strategy, business experience, and practical AI expertise.
Bring an experienced marketing leader into your business on a part-time basis. Travis connects your positioning, website, advertising, sales process, and team around a clear plan—drawing on more than 25 years of digital marketing and technical experience.
Travis Finseth · Professional profile
Marketing experience.
Business judgment. Technical depth.
Travis leads Nuzu Net Media, serving businesses and organizations across industries. His work brings together marketing strategy, brand and graphic design, website development, SEO, paid advertising, social media, analytics, and business consulting.
That combination matters when the marketing plan has to become real work. Travis can evaluate the offer, brief the creative team, connect campaigns to the website, and help sales follow up. His hands-on AI experience adds research, content development, analysis, and automation capabilities to the same process.
Owner · Nuzu Net Media
Since 2000. Digital marketing, websites, creative direction, and business support for owner-led companies and organizations.
Former CTO · USLegal
Executive and technical experience with a large legal publishing business, including architecture, SEO, usability, analytics, and monetization across a 240,000-page web presence.
Business management & communication
Master’s degree in Business Management, EntreLeadership seminar training, and speaking experience in Internet technology, architecture, marketing, and SEO.
Award-winning work
Three Web Marketing Association awards.
Travis’s professional record includes three 2008 Web Marketing Association awards for work on USLegal.com, USLegalForms.com, and Services.USLegal.com. The association’s USLegal.com award record names Travis as Chief Technology Officer on the winning team.
The work brought design, useful content, and technical delivery together for a substantial legal-information business. It is experience Travis brings to marketing decisions today: the customer promise, the website experience, and the systems behind it need to work together.
View the official USLegal.com award record ↗ · See the USLegal project
Documented advertising scale
Experience with the numbers behind marketing.
$1.4M+
Client-account Google Ads spend
1.9M+
Client-account ad clicks
131M+
Client-account ad impressions
Ad figures reflect Google Ads history across connected client accounts, November 2015–October 2026, including activity before Nuzu management.
A CMO uses reporting to make decisions: which audience to pursue, which offer to test, where the budget belongs, and what happens after an inquiry. Travis connects channel performance with your sales process and business goals.
A broad client portfolio
Industries Nuzu has helped.
Nuzu’s work spans local service companies, professional firms, retailers, and community organizations. These examples show the breadth of the client portfolio; the services provided vary by project.
Legal & professional services
USLegal, Elliott Law Firm, and Grant Legal Group.
Construction & home improvement
Acorn Construction, Venture South, Top Level Roofing, and FenceBuilder.ms.
Real estate & investment
FSBO.ms and Culleywood Capital.
Landscaping & environmental services
Landscape Creative, Mid-State Erosion, and My Pure Air Consultants.
Retail, building products & storage
Southeastern Golf Carts, Prassel Lumber, and RV & Boat Storage.
Hospitality, recreation & outdoors
The Wremy House, Cotton Mesa Whitetail, and Tennis.ms.
Personal services, wellness & training
House of Colour with Julie Tompkins, Bloome Concierge, and Fast Forward Agility.
Aviation & industrial services
CKS Runway Services.
Nonprofit, faith & community
Voice of Calvary Ministries and St. Paul Catholic Church.
Different industries. Consistent marketing principles.
A homeowner choosing a contractor, a business evaluating professional services, and a visitor booking a stay have different questions. The fundamentals still apply: understand the customer, present a clear offer, build trust, reach people at the right moment, make the next step easy, and follow through.
Travis adapts those principles to your buying cycle, geography, competition, and resources. The channel mix and message change with the business; the discipline of understanding customers and measuring what happens stays consistent.
Senior marketing leadership
What a fractional CMO does for your business.
A Chief Marketing Officer connects marketing to the company’s direction. A fractional CMO provides that executive leadership for an agreed portion of the week or month, working with the owner, leadership team, staff, and outside specialists.
Businesses use the role when they need a shared strategy, better coordination of existing marketing, support for a launch or expansion, or experienced leadership during a transition. The CMO sets priorities and guides delivery, with responsibilities and decision authority agreed at the start.
Strategy & positioning
Clarify the audience, offer, competitive difference, and marketing priorities.
Budget & channel decisions
Plan the mix of search, advertising, social media, content, referrals, and retention around the business goal.
Creative & website direction
Keep the brand, campaign, and customer experience consistent, with useful briefs and clear review standards.
Team & agency coordination
Give internal staff and partners clear ownership, priorities, and a regular planning rhythm.
Sales alignment
Connect lead generation with qualification, follow-up, and the customer’s next step.
Performance review
Review inquiry quality, acquisition costs, conversions, and revenue where the data supports it, then decide what to improve.
Marketing expertise with practical AI
Give your marketing team more capacity.
Travis uses AI as part of the work: customer and competitor research, campaign planning, content drafts, creative variations, reporting, and sales follow-up. Connected tools can help a lean team handle tasks that previously required several separate roles.
His business and technical experience helps turn an AI experiment into a repeatable process. Start with the objective, use your brand and customer information, review the output, and connect useful work to the systems your team already uses.
For broader business workflows, the CMO engagement can coordinate with Chief Automation Officer services, bringing marketing, sales, accounting, production, fulfillment, and business intelligence into the same operational plan.
Engagement options
Choose the level of CMO support your business needs.
Ongoing fractional CMO
A monthly leadership engagement with an agreed time commitment. Travis helps set the plan, coordinate the team, review performance, and adjust priorities as the business grows.
Strategy or launch project
A defined engagement for research, positioning, a marketing audit, a new service, or market expansion. Deliverables, milestones, and the handoff to your team are agreed in advance.
Executive advisory
Regular planning and review sessions for owners or marketing managers who already have people handling execution and want experienced guidance.
Interim marketing leadership
Time-limited support during a leadership gap, team change, or hiring process. Agree on the responsibilities, availability, transition plan, and handoff before beginning.
Each engagement starts with a conversation about goals, current resources, and the work required. Leadership time, meeting cadence, decision authority, fees, and deliverables are defined together. Advertising spend, software, and production services are identified separately.
Fractional CMO questions
Can Travis work with our existing staff or agency?
Yes. The engagement can focus on leading the resources you already have, with clear priorities, responsibilities, and review meetings. Nuzu execution services can be included when the scope calls for them.
Do we need a monthly engagement or a project?
Ongoing fractional leadership fits a business that needs someone to guide marketing over time. A defined project fits a focused need such as research, positioning, a launch plan, or a marketing audit. Advisory support fits a team that already handles delivery.
Does industry experience matter?
Yes. Customer expectations, regulations, buying cycles, and channel economics vary. Travis brings experience across Nuzu’s client industries and begins each engagement by learning your particular business. The core principles of customer understanding, clear positioning, trust, and measurement apply across sectors.
Can we work with Nuzu remotely?
Yes. The engagement can combine remote collaboration with in-person meetings as agreed.
Talk with a Mississippi marketing leader.
Bring your goals, your current marketing, and the questions you need answered. Travis will help identify the right starting point.