NUZU / SUCCESS STORIES
Southeastern Golf Carts SEO
Client project in Canton, Mississippi
Success Story
Nuzu’s work for Southeastern Golf Carts connects a dealer website with search visibility and useful product information. The current site highlights Club Car inventory, service options, and ways to contact the business.
Helping shoppers explore the dealership
Southeastern Golf Carts’ website introduces its Club Car inventory and dealership services through product imagery and straightforward navigation. Shoppers can explore available carts, learn about service options, and find the team’s contact information.
Website development backed by search
Nuzu’s work has included website development, SEO, product content, and earlier advertising management. Inventory and service information give search visitors relevant destinations as they compare options and prepare an inquiry.
A long-standing search marketing relationship
The original January 2013 client testimonial documents Southeastern Golf Carts’ experience with Nuzu’s SEO work. It is retained below as a dated account of that engagement, alongside the current website showcase.
Original 2013 client testimonial and SEO report
“Travis and his team of SEO experts really made a dramatic change for our website’s performance. They moved us to the first page almost immediately for most of our key phrases! Our website has become our most valuable marketing tool! He also explained in detail what was being done and recommended several changes that improve our online marketing effort. We highly recommend optimizing your website with Nuzu Net Media.”
Houston – Southeastern Golf Carts and Accessories Jackson, MS Golf Carts January 2013
SEO Campaign Case Study
This is a ranking report from the work we have been doing on SEGolfCarts.com. This report shows the site gaining authority with the Google. In conjunction with a Panda update, the Google algorithm now values our site for local search phrases including: golf carts, used golf carts for sale, golf cart dealer in Mississippi and about fifty others.
This chart shows a graph of the same set of results for the past year. We have been working on several on site and off site ranking factors, including both local on organic SEO tactics to help this client gain more business.
This chart shows the correlation between the ranking results and the traffic comparison from before and after the rankings improvement.
This chart shows the traffic coming to the website broken down by channel. You can see a dramatic boost from the search traffic as compared to the other channels that are fairly flat. You will also notice that the traffic has also slowly increased over time – and that it has taken a year and a half of SEO work to get to this point. We tell our clients that SEO is a long term marketing tactic, but once you reach the tipping point… you will have success for years to come!
The bottom line…
All of this ranking and traffic mumbo jumbo is absolutely worthless unless the client is getting conversions. After speaking with Houston, he has confirmed that calls and leads have indeed increased dramatically. He is getting calls from locations around the state where he hasn’t sold before, and that sales have also increased in the past month.
What Nuzu delivered
- Website design and development
- SEO and product content
- Historical advertising management
IN THE CLIENT’S WORDS
Our website has become our most valuable marketing tool!
Houston, Southeastern Golf Carts and Accessories — January 2013
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