Facebook is making big headway to enable you to jump from a link in your favorite app directly to the native app. More than 25 big names are on board–including Spotify, Pinterest, Goodreads, Hulu, Dropbox, Venmo and Flixster. “
Tapping a link to a Spotify song in say, Facebook Messenger, will take me directly to that song in the Spotify app. I won’t get booted to a mobile page asking me to login, I’ll just go directly to the app on my phone and the song I clicked on.”