Getting your ads to displays in cars and connected refrigerators sounds like a fantasy, but that’s exactly where innovators already work.
What about going viral? Is it hit and miss or can it be done consistently. One outfit that’s batting .900 if you count 100,000 views as viral is doing just that.
Here’s the money quote: “Tim Staples says the secret is to seed would-be viral videos to a list of 8,000 sources, including bloggers, YouTube gadflies and publications specializing in viral content, including Mashable.”