AI case study · Example project
The practice ranked on Google but never showed up when people asked ChatGPT or Google’s AI for a dentist nearby.
The question: Where does my business appear online, and how can I improve visibility?
Why this question matters
Customers now ask ChatGPT, Gemini and Google’s AI Overviews for recommendations. Those tools pull from your listings, reviews and website. Consistent information and steady review activity are what get a business mentioned.
The project, step by step
Getting found on Google, Maps and AI assistants
Example: a family dental practice in MadisonThe practice ranked on Google but never showed up when people asked ChatGPT or Google’s AI for a dentist nearby.
- 01 · ASK
The question
We ran 60 real customer searches across Google, Maps and AI assistants and recorded who showed up.
- 02 · AI + TOOLS
Connect the right tools
We use AI on top of the apps already in the business:
Google Business ProfileSearch ConsoleBrightLocalChatGPTPerplexityGeminiSchema markup - 03 · TASKS + AGENTS
Turn it into tasks and agents
- Visibility agent re-runs the same searches every month and logs results
- Listing agent finds wrong hours, addresses and missing services across directories
- Review reply agent drafts responses to new reviews for approval
- 04 · CONTROL PANEL
Manage it from one screen
We build a control panel that ties the texts, emails, tasks and logistics together, with a person approving anything important.
Today’s activity
This example is based on systems Travis Finseth has built and used in his own businesses. The company, names and figures are illustrative; your free assessment gives real estimates for your business.
Related services
AI Search Visibility · AI for Business · Get a free AI assessment