AI Case Studies

AI Case Study: 24/7 AI Receptionist and Dispatch for a Plumbing Company

October 29, 2026

Customer service headset on an office desk, representing an AI receptionist that answers every call.

AI case study · Example project

Calls went to voicemail during jobs and after 5 pm. Emergency leads were calling the next plumber on Google.

The question: How do I make customer service and response times better?

Why this question matters

Speed wins service jobs. When a caller reaches voicemail, they usually call the next business on Google. An AI receptionist answers every call, sorts emergencies from routine requests and keeps the customer informed.

The project, step by step

Every caller answered, every job dispatched

?How do I make customer service and response times better?

Example: a plumbing company with 4 trucks in Rankin and Madison countiesCalls went to voicemail during jobs and after 5 pm. Emergency leads were calling the next plumber on Google.

  1. 01 · ASK

    The question

    We measured response times for a week: the average caller waited 3 hours 40 minutes for a call back.

  2. 02 · AI + TOOLS

    Connect the right tools

    We use AI on top of the apps already in the business:

    AI voice receptionistTwilio SMSGoHighLevel CRMGoogle CalendarServiceTitanClaude
  3. 03 · TASKS + AGENTS

    Turn it into tasks and agents

    • Answering agent picks up every call, 24/7, in a friendly local voice
    • Text-back agent follows up by text with anyone who hangs up
    • Dispatch agent sends emergencies to the on-call tech with the address and notes
  4. 04 · CONTROL PANEL

    Manage it from one screen

    We build a control panel that ties the texts, emails, tasks and logistics together, with a person approving anything important.

< 1 minresponse time, down from 3h 40m
24/7coverage without an answering service
0emergency leads lost to voicemail

This example is based on systems Travis Finseth has built and used in his own businesses. The company, names and figures are illustrative; your free assessment gives real estimates for your business.

Filed under: AI Case Studies, Case Studies

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