Introduction to Web Analytics

Today I’m discussing how analytics can help you understand what your visitors are doing, and then make business decisions based on that insight. Analytics is one of the key building blocks of an effective website. If you don’t have analytics installed on your website, call me right now. I’ll add it for free!

Analytics are great for showing you where your conversion funnel is broken. If you have a website, you need analytics. If you spend any time working to build your business with social media, analytics will help you measure and see how effective your efforts are. If you are spending your hard earned money on marketing, analytics will help you define and measure which medium has the best ROI.

In Our Toolshed

Our Team uses Basecamp for project managment, Adwords for PPC advertizing, Analytics for yup... you guessed it, Belle Portraits for Photography, Media Temple for Hosting, Jaguar PC for Hosting, Wordpress (almost exclusively) for Content Managment, and Google Partners for our customers advertizing needs!