NUZU / SUCCESS STORIES
Prassel Lumber: Website Redesign, Brand Integration & SEO
Success Story
Nuzu redesigned Prassel Lumber’s website to bring its long-standing local identity, product departments, service information, and search content into a consistent WordPress experience.
A local supplier’s range, clearly presented
Prassel Lumber has served the Jackson-area market since 1959. Its website introduces the retail store, lumber yard, windows and doors, and yard and garden departments through business imagery and direct navigation.
An established identity in a new website
Nuzu’s 2023 redesign integrated the existing brand into a custom WordPress site. Logo vectorization created a high-resolution version of the familiar identity, while ten pages of SEO content and a planned site structure organized products and services.
Useful information backed by ongoing care
Forms, hosting, security, SSL, technical improvements, and ongoing SEO support give the business a manageable website foundation. Visitors can explore departments before contacting or visiting the store.
Making an established logo ready for use
We redrew Prassel Lumber’s existing logo as scalable vector artwork. This preserved the familiar identity while preparing it for consistent use across print and digital materials.
What Nuzu delivered
- Custom website redesign
- Brand integration and logo vectorization
- SEO roadmap and service content
- Forms and SMTP support
- Hosting, SSL, and ongoing management
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