Campaign Overview – Pay-Per-Click (PPC)

Online advertising is the most effective and focused way to reach a target audience that has ever existed.

How PPC works (Cost Per Click)

Pay-Per-Click or Cost Per Click marketing through search engine results is the most cost effective form of advertising. Instead of a shotgun blast approach (similar to television commercials or newspaper ads), Internet marketing allows for extremely targeted ads directed only at users who have searched for your product. The science of running an effective PPC campaign requires in-depth expertise and understanding of the Adwords architecture. Our experience insures that your marketing dollars are spent on keywords that convert and that your budget is not wasted.

Pay Per Click Advertizing Example
Pay Per Click Advertizing Example: Someone searches for your product (using the key phrase that we have chosen)… We display the ad for you. If the user takes action by clicking on the ad, they are directed to your website and you are charged your bid amount for the click.

A simplified example process:

  1. A user from Fiji searches for “samsung phone” on Google or Bing
  2. We are bidding for the phrase for users coming from Fiji only
  3. We display a text advertisement (using wordsmithing to qualify the user):
  4. The ad impression is free, we only pay if someone clicks through the ad
  5. We specify the landing page URL – either a custom landing page, a product page or brand page
  6. The click through is paid and tracked via Google Adwords interface and through Google analytics

Campaign Overview – PPC Content Advertising

How in content advertising works:

Content advertising involves displaying advertising for your product on someone else’s website. Advertising is displayed through a script on the webpage or website that talks about your product. Your advertisement is displayed according to the targeting rules we define in the campaign. The most common content advertising network is Google’s Adsense. In content advertising also allows for the use of images & video depending on the website and Adsense setup.

Paid advertising on content websites
Paid advertising on content websites – This works on the same model, the ad impression is free and you pay when the user clicks through to your site.

An example of content advertising:

  1. A user from Fiji is reading a page about cell phones. The page is running the Adsense script.
  2. Adsense matches our advertisement with targeting and content analysis.
  3. We display a text or image advertisement (using wordsmithing to qualify the user):
  4. The ad impression is free, we only pay if someone clicks through the ad
  5. We specify the landing page URL – either a custom landing page, a product page or brand page
  6. The click through is paid and tracked via Google Adwords interface and through Google analytics

Start your paid advertising campaign today: Call 601-750-1909 right now!

In Our Toolshed

Our Team uses Basecamp for project managment, Adwords for PPC advertizing, Analytics for yup... you guessed it, Belle Portraits for Photography, Media Temple for Hosting, Jaguar PC for Hosting, Wordpress (almost exclusively) for Content Managment, and Google Partners for our customers advertizing needs!